Printed sales guides

Client: Mercedes-Benz UK

To complement the interactive iPad application, we were asked to design and supply printed sales and product training guides for several Mercedes-Benz vehicles. As with the iPad application, the were to allow sales teams across the Mercedes-Benz network to access product information quickly and easily. The printed guide was formatted in a similar way to its digital compatriot. Research into the frequent problems encountered by sales staff allowed us to create a guide that answered many common hurdles in the sales process including an easily accessible competitor comparison chart.